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The startup survival kit: Skills for early-stage success

On Behalf of | Jun 13, 2024 | Business Formation |

If you’ve recently launched a new business, it’s crucial to acknowledge that the startup world is a thrilling yet unforgiving landscape. If you’ve looked at the statistics, you’ve probably noticed that a staggering number of startups fail within the first five years.

These can be chilling statistics, but they’re not meant to instill fear in you. Instead, you should take this as a challenge to be an exception. While the odds may seem stacked against you, you can increase your chances of success by building essential skills for running a startup in its infancy.

Contract savvy

As soon as you launch a new business, you realize that contracts are essential for your business relationships. Therefore, consulting an experienced legal team about contract law can benefit you. This can empower you to safeguard your startup’s interests. Your legal team can take care of key contract clauses like terms of service, payment schedules and intellectual property ownership.

Relentless problem-solving

When you speak to fellow aspiring entrepreneurs, you will realize that you’re not the only one who always seems to be solving one problem or another. Problems are common during the early stages of a business because your enterprise is adapting to the market. In fact, you should be worried when things seem to be running smoothly from the get-go because at the heart of every successful startup lies a solution to a genuine problem.

During your enterprise’s infancy, you should hone your ability to identify, analyze and solve problems before they overwhelm your business operations. You should anticipate a myriad of small and big challenges to crop up along the way. When you figure out the resources you need to address these unexpected hurdles, you might just beat the statistics.

Market savvy

When you turn a brilliant idea alone into a tangible enterprise, it’s easy to loosen your belt. However, it would help if you remembered that it takes a lot more than the initial idea to help ensure business success. Once you launch your business, you should turn your attention to understanding the target market. Who are the customers you’re targeting with your offerings? Which businesses are competing for these same customers within your niche? This knowledge can enable you to stand out so that your ideal audience can find you.

Launching a startup is one thing, but running a successful enterprise is a different ball game. By honing the skills you need during your company’s infancy, you can help ensure it doesn’t fail. Top it all off with support from a legal team, and you’ll have the tools you need to turn your dream into a thriving business.

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